Direct Market Offers Design and Testing

Direct Market Offers Design and Testing Charanjot Sethi DEFINITION OF DIRECT DESIGN MARKETING: Direct marketing is a channel-agnostic form of advertising which allows businesses and nonprofit organizations to communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as Direct Response. HOW THE CUSTOMER RESPOND: So the customer can buy the product online and they can send feedback though the mail, telephone and paper based or electronic. Companies get the customer details like name, address and contact information and payment information and also delivery details.   Design three direct response offers HP LAPTOP Features description 16 GB RAM -AMD duel core A4- 1200 -2 TB Internal hard drives WI-FI Connectivity -Webcam -AMD Radeon HD8180 graphics -1 * HDMI 3* USB -1 *VGA -1 *Multi SD card reader Details Computer type- laptops Display size (inches) 15.6 Resolution (pixels) 1366*768 Screen resolution- HD Display type- LCD Touch screen- yes Processor type- AMDA4 Processor-AMD DUEL CORE A4 Processor model number- 1200 COMPANYs   OFFER TO THE CUSTOMER This Offer consists a very good deal if you buy HP laptop. The offer gives you free product key (Microsoft office key) for three years free of charges. The offer which we are giving from DIGITAL STUDIO it will not be able to get from anywhere else it usually costs $150.00 to customer to buy it but this   exclusive   offer we providing to our valuable customers. This is value for money if you buy $800 worth laptop direct from our store and we are providing free LAPTOP BAG ($40.00) Additional Offers/ Incentives FIRST 20 callers will get Free postage and handling Interest free installment plan up to 12 month Free 3 year extended warranty  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   DIGITAL CAMERA-CANNON HDR- AS100V Cannon HDR- as100V full HD action camcorder 13.5m Sensor Multi camera control ( up to 5 cams) Overview HDR- AS100V Action cam delivers more stunning image quality that ever before. It is all new zeiss tessar 170 degree wide angel lenses, ultra powerful BIONZ X image processor and 13.5 megapixel sensor, will now capture all the excitements you can handle, for the first time , in eye popping full HD. COMPANY OFFER TO THE CUSTOMER; Buy one cannon get an extra view finder for free of cost. Prizing offers spend $1000 get 25% off and its increase the business Extended the warranty and guarantee and build up the strengthen relationships. People can pay in installments and it can increase the business. LED TELEVISION-SAMSONG Key Features 32/81cm Screen Connect Share Movie 1366 x 768 Resolution 50Hz Refresh Rate HD Tuner 1 x USB Port 2 x HDMI DETAILS Screen Size (Inches) 32.0 Screen Type LED-LCD Screen Resolution HD Resolution (Pixels) 1366 x 768 Refresh Rate (Hz) 50 TV Tuner HD Tuner 3D False HDMI Ports 2 USB Ports 1 DOCUMENTS OF APPROPRIATE TYPES OF OFFERS Direct sales. Our company offers the products directly and they offer them to buy from the store. Ongoing accounts: Our companies provide the updating service to their customer so the customer can get up to date information. Leads: our company takes order in advance so they can provide the deliveries on time. Expression of interest: our customer can tell us their requirement about their products they want to buy from us, and we can assemble their products according to their needs for example what capacity of hard disk drive they need and the resolution of the screen. FEEDBACK QUESTIONS QUES 1was the offer was clear? QUES 2 what did your survey audience like or dislike about the offers? QUEA 3Which of the offers would most tempt them to purchase from this store? QUES 4what suggestions did they have that would improve the offers? QUES 5 how they compare our company with others? QUES 6 how they get product after service? THE RESULTS OF YOUR TESTING FOLLOWING QUESTIONS The offer was clear like laptop bag and product key was free with laptop so most of the people like and bought it and 40% people did not like the offer. 90% of my colleagues like the offer which was great quality of the product and great color and designs. Rest of my friends did not like the delivery period they said it was bit late. More than 70% of the people liked the installments payment like they can buy the product easily and it is good for the company that they can increase the profit. So most of the people recommend for the trial period so that they can use the product for some days and if they did not like they can send back to the company. People also compare with other companies they said the prize are reasonable in this store and get the loyalty cards. But some people recommend to get increase the warranty and guarantee. Most of the people said company get positive response after the product like if they get any fault after deliver they send staff to fix it up or they replace the product. But some people said sometime staff takes time to get the delivery. PREPARE A REPORT FOR THE CLIENT We offered to the customers a bag and product key for life time for free of cost with laptop and people liked this offer and company increased the income. People recommend bringing more offers like this so that they get free stuff. The testing process was used Purchase sale 1000 laptops x 100=10000 Sale prize 1200 laptops x100=12000 So the company got 2000 profit. THE RESULTS OF YOUR TESTING As we got feedback from our customers and they are happy with the 14 days free trail period. As we offered our customers payment plan was good as many customers cannot make the full payment out front at once however they are willing to buy our product. It was highly appreciated and moreover the free capon of $10 over $100 purchase worked tremendously. Result of our testing worked very well

Urban vs Rural

Urban After reading Reran Harmonica's essay â€Å"Giving up my small-town fantasy† that was published in 3rd September 2014 in NY times, opinions section, I do agree her when she told us about her experience in living in two deferent places (rural and urban). And when she pointed out how big cities differ from small towns.. However, I disagree In others thoughts. In the beginning, she started by complaining from urban life style and how it is very hard to make enough money there, she also considered it a waste f time and effort. â€Å"We could not buy, we could not move, we were stuck.And we were getting older. There was nowhere to grow. That's why she moved from San Francisco to Hudson (a small town in New Jersey) with her boyfriend to have a better life after getting bored from the city life. Harriman and her boyfriend life started well, their financial situation was great there; they bought a house, she started a new work at a media start-up called modern farmer and Patric k (her boyfriend) also was very happy with his new work especially because he had the relaxation and the peaceful fife that he was deprived from due to the hustle and bustle of the urban.However Harriman could not stay there because she was feeling depressed and lonely with no social life, and that's why she went back to Manhattan. The article contains a picture of a lonely woman that couldn't find a friend to be with so she preferred to gather her things In boxes to travel far away without having any hope to stay, which means It was obvious that Harriman could not find a real solution for her problem, because she had to choose between making money with a lonely life or interesting life without enough money.The author words were clear and she transferred her opinion in a direct way. Harriman earns the readers' respect by the way of writing and by choosing social life instead of money. The author mentioned a study was published in 2010 by the Journal of economic geography that report s the reasons of the continually growing of some rural areas Instead of being disintegrated also she mention a research by the university of Minnesota confirms this information.The article warned to a very important point of why people usually think about traveling room one place to another that might be to meet their personal needs and individual interests because big cities is characterized by high building, malls, shopping centers, restaurants, a lot of activities, Hassle and bustle, and good services. While small towns are more comfortable and peaceful also housing and living expenses there are cheaper than big cycles. Harriman writing way convinced me because It comes from personal experience and reasonable arguments and I think that she did a great Job.However, I think Harriman could do something more to adapt the new life Tyler, like if she was more patient she might make new friends there. In addition, I think it's easier to make true friends in small town especially I have come to Evansville recently after living In two capital cities In two different countries and I do has his special needs, interests, and situation that decide which place is better for him to live in, big cities or small towns. Work Cited Reran Harriman. † Giving up my small-town fantasy', published in 3rd September 2014 in NY times, opinions section.

Motivation for High School Students Essay - 1261 Words

1 Milestone3: Motivation for High School Students Sharon Robinson Walden University 2 Milestone 3: Motivation For High School Students With so many of life many failure attempts to succeed in life, we see those individuals that have dropped out of school and feel that their life now seems meaningless. Their determination or will power wasn’t strong, and they had no one to push them forward to want to be a better person or succeed in life. Some students today feel that all they have to do is just attend school just because of their parents’ wishes for them to receive a diploma. Some feel that classes are boring and frustrating and a waste of time and energy. Why do students of today feel this way?†¦show more content†¦Now how can you learn if you’re not interested? This is when the teacher should consider providing fun and games, praise, and love within the classrooms, making the classroom exciting and more interesting. Before entering the classrooms, teachers should sit and study each individual student and learn their likes and dislikes. They should know what particular student need help in what particular subject. Some students need more help in other subjects than other students. This is when teachers should consider making their lesson plans focusing on subject matters that are current and relevant to high school students, implementing cooperative learning strategies with their lesson plans while students show off their talents. If students are demonstrating what they have learned in a skit, they tend to learn more positively. When providing fun and game within the classrooms, the students are excited about attending class because they already know something very eventful is going to take place in that particular class. Not only are they learning they are having fun while doing so. They are able to act out some of their personal talents, giving others a sense of who they really are, and what some of their greater skills may be. As acknowledge in the article â€Å"How to Motivate High School Students,† â€Å"By allowing students the opportunity to demonstrate their knowledge in a way that appeals to their strengths, you’re giving them a chanceShow MoreRelatedCase Study : Motivation Influences Retention Rates Of Low Income High School Students Essay1476 Words   |  6 PagesCase Study: Motivation Influences Retention Rates of Low-Income High School Students Introduction While high school student dropout rates in general are declining, dropout rates for low-income students are still four and a half times greater than those of higher income students (Stark, 2015). 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